The Research Of Market Actuality And Development Mode Of China Furniture

After China entered the WTO, many large international furniture companies rushed to enter the local market. Relying on the ready availability of capital, advanced tehnology and abundant marketing experience, these companies are now fighting for market share, making competition in the Chinese furniture market particularly intense and placing local manufacturers at a notable disadvantage. In a market environment like this, Chinese furniture makers should follow the strategy of participating in and not opposing the liberalization of the local market. Using analysis, comparision and inductive reasoning, the article describes and analyzes the present situation and problems of furniture market, the standards of furniture market and its distribute on network, new developments and strategies, and individual business cases, the article establishes a guideline of mature, complete and widespread for the development of the Chinese furniture industry.