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Study On "Sanming Mode" Of Well-known Brand Product, Famous Entrepreneur And Well-known Enterprises With Market Ecnomics Background

Posted on:2004-08-11Degree:MasterType:Thesis
Country:ChinaCandidate:D S WangFull Text:PDF
GTID:2156360122960085Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
With market competition get more and more drastic and economic environment head for the excess ages, enterprises already begin to be aware that it is difficult to be accepted by customers and market that only depend on the products to keep its operation normally and competition. So enterprises must have the ability that integrate its product, entrepreneur image and enterprise image system in the course of competitive environment changing. Under this integrating trend, "SanMing mode "come out at the moment.The thesis introduces the "SanMing mode" from the below aspects,such as market economics need "SanMing mode", detail treatising "SanMing mode", the relation of "SanMing mode" and "SanMing mode" setting and developing. The thesis also study the "SanMing mode" by as well - known enterprise a terrace, brand product and well -known entrepreneur play on it completely to becoming mutual influence, interactional and unifying entirety.The analysis emphasis of the thesis put on the the logical relationship of "SanMing mode" , "SanMing mode" setting and developing. Through systemic and deep analysis, the thesis think "SanMing mode" is suit for enterprises to quickly strengthen its market competition ability, especially under the situation of market more economically in our country.Finally, the thesis also expatiate the meaning of "SanMing mode", which rich the existing management theory and point out the enterprises development road. The purpose is to expatiate the enterprises brand and entrepreneur integrated, deep and completely from a new eyeshot,and offer guide and advices to the afterwards.
Keywords/Search Tags:Well-known Brand product, Famous entrepreneur, Well-known enterprises
PDF Full Text Request
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