On The Profound Influence Of Advanced Science And Technology Development Upon Ideological Publicity

This paper focuses on the profound influence of the development of advanced science and technology upon ideological publicity; it also deals with research on the improvement of ideological publicity with advanced science and technology. There are three parts altogether; the first investigates the history of the development of publicity media, and the western theoretical researches on the influence of the publicity media technology upon the development of publicity spreading; based on lasswell' s 5W broadcasting pattern, the second part analyses how the advanced science and technology can affect the elements of ideological publicity, and provides some theoretical probing into the detailed practice of ideological publicity under the hi - tech conditions; with the reference to ideological publicity practice, the last part bases itself on publicity media theories and constructs hi - tech ideological publicity, which includes "Newspaper Media", "Broadcasting and TV Media" and "Internet Media , in hope to provide a tentative outline for ideological publicity with advanced science and technology.