A Study On The Agricultural Products Differentiate Competition

Chinese agriculture is being converted to modern agriculture from traditional agriculture, and Chinese country is heading for the industrialization and modernization. Realizing comparatively good living standard and modernization is the common target for the whole Chinese people. There is no stability of the nation without the village stability, no good living standard of the nation without the good living standard for the peasants, also no modernization of the nation economy without the agriculture modernization. Agriculture has been the most important economic department in whatever economic system and social system. China is a big country of agriculture. It is the Chinese economists' duty to study the Chinese agriculture developmental problems.The agriculture in our country has entered a new development stage, and the agricultural products are abundant in the market. The market has changed from the seller's market into the buyer's market. The agricultural products have appeared the regional excess, construction excess and stage excess. The price is still the major competition way for the agricultural products competition. The income of the farmer does not increase when the outputs increase, the money is not abundant when the products is abundant. These circumstances occurred constantly. But with the new international situation developing, people's income increasing and the new consumption trend springing up, the high-quality and distinctive agricultural products are in short. This shows that the excess of the agriculture products is the relative excess. The low cost price competition sank into the predicament, which requests the guidance of new agriculture economy theories that match the situation of China. So the writer puts forward the agricultural products differentiate competition theory which is based on the consumer requirements, characteristic agriculture development and the farmer's income improvement. This is innovation of this thesis.The theoretical basis of the agricultural products differentiate competition is the product differentiate theory, which becomes the theory trend of the Industrial Organization in 1970s. But product differentiate theory in the Western Economics is used to analyze the enterprises in price-settlement. And it is suitable for industrial products rather than agricultural products. But in fact, there exist differences amongagricultural products in species, quantity, taste, and shape, etc. The author firstly expounds product differentiate theory in details, and then analyzes the relationships between the product differentiate and competition. Based on the previous analysis, the author generalizes the basic connotation of the agricultural products differentiate competition. Because of the natural characteristic of the agricultural products, its differentiate competition is different from industrial products, and has its own peculiarity. According to comparison, this article concludes five peculiarities: the implement subjects, agricultural products supply, agricultural products marketing, agricultural products demand, the agricultural products differentiate display.This article adopts the following research methods: theoretical together with empirical study, inductive together with inductive methods, and comparative analysis methods, etc. Which are adhering to the study technique route of agricultural products differentiate competition, and the reasons why to carry out agricultural products differentiate competition and how to implement agricultural products competition. After explaining the theory of the agricultural products differentiate competition, the author points out the necessity of carrying out the agricultural products differentiate competition, and then analyzes four main decisive factors that affects agricultural products differentiate competition: the development of the characteristic agriculture, the ecological agriculture implementing, the new technology bringing forth as well as drawing up famous brands of agricultural products. Finally, the author works ou...