The Reform Of Electric Power Company And Marketing Research

The main content of this thesis is the reforms of electric power and its impact on electric power market. The country and society are stronger and stronger voicing to break the monopoly at present, traditional monopoly industries, such as civil aviation, railway, telecommunication, etc. already broke and monopolized to a certain extent, and it was put forward many years ago that the reform purpose of the electric power branch of industry is here. Through the demonstration for many years and constant perfection of the technical support system, make the system reform of electric power reach stage of implementing. The electric power has important influence to the electric power market to a great extent to reform, it is analysed that the contradiction between the relation, settlement reform and market between the turn of the market of the reform of electric power is problems that must be solved that faces within it at present. How to handle the contradiction between the reform, development, market all interests subject well, it is the urgent problem waiting to be solved too. Looking from world, a lot of western countries are at probing and test stage to some reforms of the electric power branch of industry, some countries have already undergone more long- time practice to try to find out too, has summarized some reform schemes and technological measures with characteristics of various countries, but because of the difference of the social system, the difference of the national conditions, the difference of the market idea, so how summarize foreign advanced experience and some theories with quality applicable to all, it is a emphasis point of the thesis.The research direction of this thesis is the changes of the electric power market in survey and reform of the system reform of electric power. On one hand, its research purpose lies in applying to the experience and lessons of the market-oriented reform of all parts, every profession and trade, various countries among the system reform of electric power, carry on the certainty analysis of the reform of electric power. Besides, because the administration with certain social public good nature of branch of industry of electric power, electric power can only produce market-oriented reform the link inside the branch of electric power. The concrete scheme of the reform will already be issued in the near future through the State Council, this causes the strong response with electric power enterprises in the society, how to handle the relation between every competition subject within the branch of industry in the reform well, how to handle the enterprise and the relation of customer is a problem that the reform must solve. On the other hand, this thesis is passed and analyses theinfluence on the electric power market of reform of electric power, the balance of force between each subject , analyse domestic and foreign environment of market in the electric power market, analyse the present stage electric power opportunity and challenge that market face , put forward feasible electric power enterprise market keep and concrete measure and tactics of market open-up. Take the example of Chongqing Yangjiaping power company in the positive research, analyse the adaptation degree to the reform of electric power of enterprise of the electric wire netting and participate in the degree, and the direct influence on the market to the electric power of enterprise after analysing the reform of electric power and implement, through another close examination and analysing of the market, put forward one period of stage in the future to electric power assurance.The thesis passes the analysis of determining the nature mainly, have a piece of quoting basically to the relevant market and theory knowledge of economics, have done the comparatively detailed argumentation to relevant professional technique knowledge, one proposition of various kinds of questions to meet in the branch of industry reform of electric power at the same time, the actual conditions between enterprises, the settlement me...