The Study On Real Estate Project Feasibility Analysis

This thesis is the study for real estate project feasibility analysis, and also analyzing a real case (s project's feasibility of a Chongqing real estate enterprise. It solves a real problem for an enterprise and provides a case in real estate feasibility analysis. The thesis is typical and realistic.First, the thesis introduces some theory basis about real estate project feasibility analysis, including profit max theory, capital time value theory,4 C theory of real estate marketing, risk-profit and risk-effectiveness theory, marketing environment analyzing and marketing demond forecast theory. Second, it introduces the concept and function of real estate project feasibility analyzing, and also provides a perfect procedure and exact content of a feasibility analyzing report. The third, it analyzes some question about feasibility analysis and provides some means to solve theses question. The fourth, it studies some important problem about real estate feasibility analyzing such as: the market segment and market position of real estate, consumer market and consumer buying action analyzing, the financial evaluation of real estate project, the analysis of risk of real estate project, the indefiniteness analyzing of real estate project.In the part of feasibility analyzing of S real estate project, it analyzes the feasibility of the S project from three aspects including marketing feasibility, engineering and technology feasibility, economical feasibility, then makes a conclusion of feasibility analyzing of S project, together with some suggestion to the problem of S project.