| In 90's, there filled of competition in the aviation market form civil to international. Most managers of those airlines giant had to think hard for a good strategy partner in worldwide, and hoped to find a good measure for the better operational affectivity, and improve their market management to upgrade the competitive ability of themselves. While, the requirement for thousands millions currency for their daily operation had risk them for this blood.The loosing control by their governments in today's globalization is a globe trend, and the alliance among those airlines, airline net optimize, code share technology could let them enter into their target market with lower cost through their partner's surplus resource without broken the government control, then the great repay to their shareholders.To most of aero corporate, they could make furthest profits via the maximized revenue for the cost stability. According to the classic economy theory of market structure and pricing strategy, the writer has do some analysis about the Chinese aero market structure, including regulation circumstance, politic & economy circumstance, etc., and listed several problem in civil aero market competition, then raised that the proposal for Chinese aero corporate to these problems of the pricing management in the background of bad biz, which based on the revenue management concept, and be used by foreign aero giant and benefit them much from 70's. In this case, they could improve financial condition for more current, and upgrade competitive ability, which would help them for much market share. And then, the writer have referred two model for the revenue management from foreign aero corporate and made some demonstration though those data from Chongqing aero market for the model, after this, he brought forward several items for the limitation about this model, and hoped that all this works would do some helping to those people who care about the civil aero industry, and want more discuss for this issues. |
PDF Full Text Request