The Present Situation And Countermeasure Research On Passenger Services Of A Airlines

In recent years, the market economy has transferred from the seller's side to the buyer's side. While the impelling competition from foreign airlines, railway and expressway were strengthening day after day. On such background, domestic airlines just competed with each other in a low level and caused even worsen operation condition. On the contrary, many airlines of developed foreign country are keeping their business achievement and tendency of expanding. The big difference between domestic and foreign airlines has begotten attention and pondering of airlines and related scholars. The interrelated research is becoming a pop subject.Mr. kotler has pointed out, the service represents one of the main research fields of future marketing management and marketing. The market economy has stepped into an era of "services marketing ", the service itself has become one of the focuses of competition and the main and effective measure to get supereminence. Airline belongs to the service trades which providing aviation transportation. In most airlines of China, the 85% revenue comes from passenger transport, therefore, the passenger transport business becomes the definitive factor of whole status. The business situation of passenger transport is closely interrelated with the appropriated passenger transport products, the good physicalevidence and the effective service control.Taking the passenger transport as the main research subject, the article is emphasizing particularly on the comparative analyses of staff, service process and physical evidence between A airline and foreign airlines. Then, by using the theory of services marketing, this author makes some suggestions to improve and perfect A airline's service products, thus to increase the competitiveness and profitability of A airline.This article is divided into three parts, the analysis of the present of passengers transportation of airlines, the study of theory interrelated airlines, the study of countermeasure to service product of A airline. The first part focuses on the contrast of business situation and current service product between A airlines and foreign airline, in order to get rise of pondering. The second part focuses on the study of interrelated theory, in order to guide theoretically the think of the first part. The third part presents some suggestions to improve and perfect the services product of A airlines, in the foundation of part one and part two, according to the principle of combining the theory and the practice.In the foundation of combining the theory and the practice, the suggestions of this article are practical. For example, using united image of sales office, perfect the measure of service process at present. Some suggestions have help to direct the future product plan, for example, cooperate with other trades, design package product, bring about individual service by using modern technology, bring about easy and unblocked of service process and information connect by using IT technology, provide management service for the cost of business trip of big company.