| Under the great waves of global economic integration, a nation' s competitive superiority mainly comes from its enterprises in its capability of resources distribution and conformity on a global scale. To achieve it, China, as the largest developing country, should strengthen its own enterprises and speed up its internationalization under the daily heated world competition. Unavoidably thereafter, it' 11 become an inevitable result of economic development domestically for China to build its own transnational corporations as a bridge to the outer world. Now it' s been proved that transnational corporations have already become the main forces of the economy of China to push forward in the 21st century.Now Motorola is the largest transnational corporation in China with three first achievements - the largest investor, with the first sales revenue and the first export volume. As a transnational corporation, Motorola' s process of development appears to be in common with the accordance of the administration theory on the motivation for transnational corporations to invest directly overseas, but do has its unique root. Nowadays Localization has become Motorola' s symbolic feature of development in China, andalso a newly setup economic issue to study on for the practice way of transnational administration.Regarding running a transnational business for the enterprises of our country, three necessities should be followed by. First, study the general rules of forming and developing of transnational corporations. Next, probe the ways of development of those successful transnational corporations. Thirdly, study their advanced management theory on administration. Just like what Chinese saying remarks that other people' s advice is the best way of help, these three necessities are of help for Chinese transnational corporation to make use of on the their business running. Especially when China already a member of WTO, the study of these three necessities is what the purpose of this thesis lies on.This thesis consists of five parts. Part one: the Transnational Business Theory and Choice of Strategies. This part mainly reviews the basic theory of the forming and developing of transnational corporations, analyze the choice of business strategies and restrictions for a transnational corporation to engage in the cross-culture businesses, and attempt to find out the necessities for Motorola to take localization as its business strategy in China on the theoretical basis; Part two: The Environmental Factors for Motorola' s Localization Strategy. On the analysis of cultural diversities between America and China, its political and economical environment and Motorola' s business rivals, it' s been pointed out that it is the relations between Motorola' s localization and business environmental factors which lead to the localizationstrategy. Part three: The Research on Motorola' s Localization Strategy in China. This section divisively analyzes the motive of Motorola' s four-localization strategy, trying to give a through analysis of Motorola' s localization. Part four: Motorola' s Business Culture. Trying to find out the essential reason of the success of Motorola' s localization strategy by means of introducing and analyzing Motorola' s advanced business culture and its methodology. Part five: The Meaning of Localization for Chinese enterprises Internationalization. On the analysis of the present situation of Chinese enterprises internationalization, the speed up of it after China became a member of WTO, it pointed out the referential meaning of Motorola' s localization to Chinese enterprises internationalization.The theoretical meaning of this thesis should lies on the following two points. It is from a new angle of view to point out the relationships between the choice of business strategy and the politics, economy, culture and business organization. It is the first time to analyze the localization strategy and business culture of Motorola in a systematically way.Meanwhile, the referential meaning of thi...
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