Research And Application Of Architectural Programming In Real Estate Project

Today, the real estate project is developing and even more emphasizes sustainable development, emphasizes the social benefit, the economic benefit, the environmental benefit and the approval of market. But traditional operation mode and method of real estate project seem out of date and lack marketability, science and systematicness, and there are no studies for the basis of architectural design, these can lead to a " break " between the architectural design and the project initiate in the competing market.In the real estate project procedure, we call the " break " real estate project architectural programming. It follows the project initiate and keeps touch with market study. So, when a developer wants to begin a real estate project design procedure, he should carry out real estate architectural programming study first, and then use the study achievements to instruct the real estate project design.The study of this paper is aiming at the real estate project architectural programming. First, this paper studies the reasons of the " break " between the real estate projectdesign and the project initiate. Then based on the study of architecture, market and consumer, the system info of architectural programming in real estate project is carried out in this paper. Then, this paper studies the theory system and operation procedure of real estate project architectural programming. With these studies, an actual real estate project example is introduced as the case, explaining how we can use the system info of real estate project architectural programming in actual real estate project.