Change The Corporate Culture To Elevate The Core Competence Of The Corporation

Under the background of the global economy integration and the great development of the transnational corporation, to build up worldwide enterprise with international competence is an important standard, by which the national international competence can be measured. Nowadays, however, the enterprise of China has a long way to go compared with the world-class enterprise, especially in such soft wares as business management, corporate culture and corporate strategy etc, the gap is much more evident. Faced with the severe competition and challenge, the only way for the enterprise is to change, while the culture change is the pillar of all other changes. In the explanation of the theory of the corporate culture, the thesis points out that the core value of the enterprise is the business ethics. To be an ethical enterprise should be the target of the corporate culture change. Through these changes, there will be the capability in the Chinese corporate culture, which is better than the opponent in the value chain. Thus, it can improve the core competence of the corporation and win the sustained competitive advantages.