Study On The System Of Shenzhen International Furniture Exhibition

This topic, put forward by Shenzhen Furniture Trade Association, is focused on problems in the process of Shenzhen international furniture exhibition. After analysis to theory on which Shenzhen international furniture exhibition is based, the author thinks that it is not enough to study this topic from angle of individual subject, then to keep practice followed it. So, the author puts forward to make an overall, dynamic, and systematic research on Shenzhen international furniture exhibition, on the guide of Theory of System, and works out a framework for Shenzhen international furniture exhibition systematic study.This thesis firstly is based on related theories and studies existed, via field survey, in allusion to historical development and actuality study, by absorbing successful experience of foreign exhibition development, and then to construct a framework for strategic development of China's furniture exhibition industry.secondly is intended to analyse further causes to all kind of problems on external circumstance, and to find out defects of internal mechanism in organizing exhibition.lastly is focus on solutions to internal mechanism of exhibition operation system from decision making, from sales management, and from exhibition management, via experience of international and domestic. All this was done with analysis on planning cases of Shenzhen international furniture exhibition. As a whole, development, orientation and management of Shenzhen international furniture exhibition should be set up new concept, applied for new methods, established new mechanism.With studying strategic of Shenzhen international furniture exhibition, we find out that exhibition operation is a tremendous process. To grasp this process, our study should be not only based on macro circumstance, but on further internal operational mechanism.Thus, the thesis puts forward a way of study, that is we should make research by treating Shenzhen international furniture exhibition as a whole system, with establishment of a systematic research framework of from external phenomenon to internal mechanism, and from problems to solutions, and with an way of systematic analysis, which is applied for to analyse historical development, existing problems, and further causes of Shenzhen international furniture exhibition. Based on this, we can discuss development trend of furniture exhibition in China.