Guangzhou Post

With China's entry into WTO, Post is confronting with great challenges as well as rare opportunities. In order to get out of the dilemma and contribute more in making profit, developing new logistics market and propelling the update and regeneration of traditional post has become the certain choice for Guangzhou Post's sustainable development in market competition. At the late of 2001, Guangzhou Post established the strategic objective of "regenerating traditional post with information, constructing logistic enterprise with modernization". And the development strategy of integrating resources, constructing postal public service network, enhancing market development and moving forward management innovation was presented. Abundant attempts of developing new logistic business were carried out, striving for building a competitive modern logistic enterprise in Guangzhou and even in Zhujiang River Delta.With the development of its logistics business, the leading thoughts of "scheming overall, smoothing relationships, integrating three flows(information flow, money flow and material flow) and accelerating development" is proposed by Guangzhou Post. That is to take advantage of the logistic resources both in and out of the organization, optimize and reorganize its marketing system, management structure, working procedure and operation mode on the principle of making full use of the resources to maxmize its revenues. An integrating Guangzhou Post logistic public service network took into shape with the combination of the new logistic network and the traditional logistic network for the purpose of sharing resource, so as to improve performance and affordability, implement innobative ways to grow both its revenues and capability.Case analysis, using strategic management and some theories of statistics, on the basis of qualitative analysis, utilized SPSS to do amount of quantitative analysis, making definite assessment, suggestion and prediction for the strategic objective and development tactics of Guangzhou Post, Case analysis has certain reference function with other logistic enterprise and postal departments with its universality.