Business Strategy Of Heilongjiang Mulan Beef Co.Ltd

Through introducing the business process of Mulan Beef Co., specially the corporation course with HE International B.V., the dissertation analyzed the deeply reasons leading to business failure of the enterprise. The main reasons are unclear outside information, delaying system for strategic decision, wrong purchase and sale strategy, etc. The thesis try to find out the method including the structural reforms, setting up an adjusting-fatten cattle ground and setting up the quick business calculation system, so that solve the problems of business strategy. Specially, the point of view of setting up an adjusting-fatten cattle ground and setting up the quick business calculation system are new ideas which the writer studied hardly, and we have the reason to believe that the result would act positive role to all the slaughtering houses besides Mulan Beef Co. in business practice.At the same time, the writer also offer the opinions for the future after China acceded to World Trade Organization. The slaughtering houses must set up HACCP controlling system, do their best to develop the biochemistry pharmacy on the basis of using blood, bone and internal organs of bulls, increasing science content of products, improving profit rate, so that the enterprises would have an advantage in keen competition.