Science And Technology Revolution And Transformation Of Consumption Mode

From recent years, in many areas, as one of the most representative phenomenons, Consumption mode has been changed with the science and technology revolution, what it reflects is very conspicuous.Consumption is a social activity, which connect economy with culture. It is not only an economic phenomenon, but also a complicated and comprehensive phenomenon including of economy, society, politics, psychology and culture. It is not only man's economic property, but also man's basic social property. Consumption mode is an extension of life style; it is an outcome of culture and social construction. It has its own social mechanism.Since reform and opening-up, Chinese economy has an unprecedented growth. The possibility to enlarge the scope of consumption has greatly increased. But the article does not concern the consumption total from the economic angle; it concerns the people's consumption life that involves all kinds of cultures, social mechanism and process from the social angle. From the culture's worth and the system of significance of what people consume, how they consume and why they consume like that to understand the striking change of life style and life concept that the consumption phenomenon involved.The article is divided into four chapters. The article first prone into the origin of consumption theory, then analysis how the modern consumption form and how the modern consumption develop under the system of science and technology revolution, combine the study of the change of Chinese urbanite consumption scope and activities with the current consumption problems, try to know the course and trendy of urbanite consumption mode. The scope of consumption pattern is very wide, while the article apply the documents, it also use Nanning to do a case study.