WTO And Development Of Chinese Retail Industry

The voting on china's entering WTO in Doha on,Nov 9th,2001 give Chinese people a exciting result. At last Chinese read the WTO dream after a 14 years marathon full of difficult,dangers and hardship. Along with relaxation we are nervous about the future because it's really a strange area for Chinese people to be pushed into the current of economic globalization,where there is both serious competition,challenges,and also flowers,opportunity for prepared,strong enterprises. How about the retail industry in China. The author will focus on this problem.WTO is one of the three stanchions supporting the world economy,and play an important role in the development of world economy. WTO got good performance in the following areas:enhance life quality,guarantee sufficiency employment,increase real income and efficiency demand to a big extent and stably,enlarge production and trade of products and service,optimized use of the resources according to the order of continuous development,protect and maintain environment,implement relevant treasures to guarantee developing countries' international trade share match the development of their economy. The fundamental principles of WTO are:no discrimination,be transparent,equal competition,free development of trade. After entering WTO,China must develop her economy following these principles. Retail industry will be impacted most by " General Convention of Service Trade ",accordingly our government will take on some basic obligations as well as enjoy some basic rights.Entering into WTO gives much pressure to Chinese government. Because lack of soft and hard conditions in Chinese enterprises,Chinese enterprises' scales are small,their trade modes are single,their staff is in low quality,at the same time foreign capitals occupy Chinese market by strong technology,cost advantage,abundant capital,brand advantage,and so on. There are many many 'obstacles before the development of our retail industry,such as soft control of Chinese government on macro-economics,illogicality of supply chains,decrease of demand,and changes in retail industry. Of course entering into WTO also bring to our retail industry many opportunities,our retail industry have many potential areas and can boom fast in the future with the support of government. Entering into WTO will be helpful for our retail industry in the innovation of following areas:marketing,management,business,system,human resource,structure and supply chains.After entering into WTO,Chinese retail industry should face the challenges bravely,catch the opportunities,realize speedy and continuous development,and the author give six advice to achieve the above goals:establish competitive strategy,expand scale of doing business,improve environment of doing business,improve the quality of serves,strengthen the support of technology,develop e-business properly.We hope that retail industry have good luck after entering WTO.