The Application Of CPC In Mass Customization

Concomitancy with 21 century, enterprises in the world have a new global marketing. So, all the enterprises meet many challenges because of the competition. The opening international marketing gives custom more choice, customization and diversification demand made the marketing changed rapidly and cannot be ascertained and forecasted, the model of traditional mass manufacture cannot satisfied with the demand of modern manufacture and the customized,small batch,more varieties,expeditious delivery manufacture grow fast. The model of mass customization means the low cost customized and satisfied the demand of especially (or individuation) of the custom, it provides the individuation product to client by the cost and speed of traditional mass manufacture. The new product model calls individuation manufacture.The enterprise provided customized production must transfer and share the important information with the client,manufacturer ,franchiser and supplier expeditiously and effected. In the net world, business and commerce tend to no national boundaries. The environment made the traffic between the enterprises more frequently. Socialization divided work become slender, the communication of business become more compact and complex. How to deal the complex business between the enterprises is a new problem of the manager. Along with the E-business, people have the ability to change from attention simply commerce to attention the whole process of the business, it relate to the collaboration of all kinds of the operation in the supply chain. Inside the enterprise, there are the collaboration between the departments,the collaboration of the different business goals and the collaboration of all kinds of resources; the collaboration of business between the enterprises become more important. The enterprise needs an information technology solution to be seasoned with the request of time of knowledge economy and the intense compete of the global economy.Collaborative Product Commerce (for short CPC) is a new company manage solution appear at 90's twenty century, was given at Oct, 1999 by Aberdeen Group consultation company in America. The concept is : CPC is a kind of software and service , it uses Internet technology, makes each correlation in product life be collaborated in development ,manufacture and management, in spite of the different role in the course of product andbusiness,using different compute,being in the different geography position and being in the different tache of the supply chain. Above all, CPC is a complex solution relate to product life,complete collaboration and the business cooperate.The article expatiates the application of CPC in Mass Customization, divides into seven chapters.Chapter 1—— introductionChapter 2——The actuality and character of individuation manufacture. This chapter narrates that only the product of customization can be satisfied with the request of custom, enterprise must improve the quality of the product, lower the cost, faster the cycle of come to the market, elevation the share of the market and improve the profit by the product innovation (involved management innovation,product innovation and the flow innovation) in order to boost up the competition of product. So, the enterprise provide individuation product have to pay more attention to the field of the development of product, and in order to satisfied the demand of manufacture system of mass customization, and reinforce the construct of IT establishment to made the system have the flexible and rapid response ability, made the business flow related to the need of client, with the beginning of confirming the need of custom and the end of satisfied the demand of custom.Chapter 3——The analysis of CPC structure. In this chapter, the first introduce the concept of the CPC, describe the development of CPC from collaborate,product and business, and advance the core idea of CPC. The second, around the product and product life, it analyzes the three levels,three taches and the character of CPC.