Research On Development Strategy Of Longchang Railway Materials Factory

Development is enterprise's eternal theme . With the economic globalization and China's entry to WTO ,it is become a significant task how to adjust itself to the sophisticated external world and keen competition that no enterprise can avert.Taking Longchang Railway Materials Factory as background (primary Railway Mimistry Longchang Railway Materials Factory) ,applying basic theory and elementary knowledge of economics ,administration ,managerial economics ,human resources management supervision ,market sales ,financial regulation and so on discipline . The thesis analyzing thoroughly the trade position this enterprise ranked ,the organization framework ,staff diathesis ,installation and technical resources ,product quality and market circumstances ,economic state ,competitive superiority and inferiority position as well as the confronted external environment . Proceeding from the viewpoint of enterprise's strategy management theory ,the thesis according to the aforementioned baes puts forward the development strategy conceivement of the said factory in the following five years .Not only the thesis worls out the aim of strategy and makes a choice for the strategic situation ,but also makes clear the practical programme . The whole thesis takes enterprise's strategy management theory into consideration as well as the practice . It strives to combine heory with practice .When providing and untilizing contemporarg enterprise's strategy management theory and the theory or knowledge related ,the thesis not only pay special attention to the tide of world enterprises strategy management in the world ,but also bases upon Chinese social reality and the enterprise characteristic ,takes theparticularity of the state-owned enterprise into account simultaneously . It focuses attention on deepening reformation ,especially on the reformation of the property rights of enterprises and the establishment of modern enterprise system when formulating the strategic target objective and enforceable tactics . While lays stress on humanly supervision and scientific mamagement when setting forward the management theory . It edvotes itself to search for a continuable dvelopment way for the state-owned medium-sized enterprises such as LongchangRailway Materials Factory that is in a hobble . It provides reference for the similar enterprises as well.