Guangdong Tobacco Corporation

The article composes of the case and the case study about the cigarettes distribution channels construction of Guangdong Tobacco Corporation. The case introduces the history of Guangdong Tobacco Corporation and shows the challenges the corporation has to meet at present. It especially describes the difficulties and problems existing in the process of the corporation's cigarettes distribution channels construction. In the case study, the article analyzes the corporation's distribution channels strategy, channels structure and channels flows based on the theories and methods of marketing management and strategic management. It also gives a primary solution on the channels strategy, channels structure and channels logistics in the corporation's distribution channels constructing.