Research Of Enterprise Strategy Based On Six Competitive Force

MICHAEL E. PORTER put forward the famous theory five competitive force in his COMPETITIVE STRATEGY. The experience of market competitive and enterprise business told us there is a competitive force except the five competitive force. It is the complementer and can't beignored. Six comptitive force theory includes five competitive force tleory (The enterprise makes it's competitive advantage through risisting the supplier's,the buyer's,thesubmerger's,the replacer's and the competitor's attack),and put forward anew point-Co-opetition. It is making strategic alliance on the transverse,supply chain management on the vertical and put attention to the complementors of the enterprise. These measures can make the competitive advantage also.China joined the WTO on 11th December 2001 and our economy will go into the global economy. The foreign transnational corporations have advantage of capital,technology,management and talent etc. over our enterprise. These make Chinese enterprises research the six force theory and exercise it necessary. Cooperation and competition,competition and cooperation,Chinese enterprise must find its place in the global economy quickly.Based on the analysing the woirld automobile industry,worked out Dong Feng Motor corporation's develeping strategy usiny six competitive force theory. I have the view that our enterprise is late in using this theory.