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Service Target Marketing Strategy

Posted on:2002-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y YuFull Text:PDF
GTID:2156360032952278Subject:Business management
Abstract/Summary:PDF Full Text Request
There is much space to develop the service industty in our country. To help the organization or the person who want to operate a service business, we write this article. The article includes three departments: the characters of the service; the service marketing segmentation and the service positioning. And because of the significance in the service target marketing, the methods of the services positioning are discussed more.YuYouDirected By WuYunEnterprise Management...
Keywords/Search Tags:Service, Services Target Marketing, Service Marketing Segmentation, Service Positioning
PDF Full Text Request
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