Honor Ceramics Co.,Ltd.——To Integrate Marketing Strategy And Get Out Of The Difficult Situation

Marketing Management provides a set of systemic marketing management concept, skills and cases. It is helpful to economic management of enterprise. The thesis is divided into two parts. Case of the first part indicate the difficulty of the company through introducing the background, production, marketing procedure, company staff, organization, products, technology, financial status, market environment and competitors. Case of the second part make use information of the provided by case, analyzing the company problems that exist in process of production and marketing of onor ceramics Co., Ltd then exert the fundamentals and methods of marketing to carry out environment analysis, market forecast, market division, market position, as well as formulating a series of integrating marketing strategy: clearing up the inventories of warehouse, reducing the overstock, withdrawing cash from circulation, positioning, combination of product, technical development, consolidation and expansion of the marketing.