| During the recent ten more years, the Chongqing Motorcycle Industry has been developed on a high growth speed, the distance on the technical standards and the quality of products between Chongqing and other advanced competitors in the world have been reduced. In recent years, the volume of export on motorcycles has shared more than a half of the annual export volume of Chongqing, it also means more than 40% of the annual motorcycle export volume of whole China, Chongqing now has obtained the fame of " the Capital of the Middle & Small Motorcycles " around the world. At the present time, Chongqing Motorcycle Industry faces to the situation: the growth of the demands and supplies in Chinese domestic market has reduced, the domestic customers groups have been divided and recognized carefully and detailedly, China's entry to the "WTO" has waken up the foreign motorcycle giants who now are going to challenge the Chinese manufacturers on full scale, the domestic marketing competitions are highly fierce; On the other hand, the global tendency of the economic cooperations are still upwards, developing the overseas market, expanding the motorcycle export business, improving the international competitive advantage of the Chongqing motorcycles, which are the important ways to promote the continued further growth of the Chongqing Motorcycle Industry. Both the domestic market and the overseas market have become into the crutches to the Chongqing Motorcycle Industry.There are four parts in this thesis to analogize and analyze the export status quo and the further countermeasures of the Chongqing motorcycles. In the first part there is an introduction in brief to the history and present market status of the Chinese motorcycle industry; In the second part, there is an introduction in brief to the international motorcycle market, analyzing the marketing characteristics of the Chinese motorcycle export business, find out the key characteristics which influence the Chinese motorcycle export; In the third part, through the analogizing and analyzing on the Chongqing motorcycle export, find out the main problems which have hindered the expansion of the Chongqing motorcycle export; In the forth part, based on the analysis of the China's entry to "WTO" which will influence the motorcycle and its spare-part industry, make out some new basic strategy and further countermeasures to the expansion of the Chongqing motorcycle in overseas market. |
