Research On Advertising Photography Development In Marketing Transformation

Today is the rapid development of the commodity economy era. With the information arrival and digital technology progress, the traditional marketing is changing as this era changing, the marketing is influenced. Marketing is varied. Numerous scholars and successful businessmen to write about marketing, summarizes the difference between traditional marketing "functional" marketing strategies. They have realized that the most important is person in the marketing process. This kind of marketing research belongs to the category of marketing, this paper discusses the key is associated with the art of contemporary marketing transformation to research that art guide consumers' behavior and consciousness, it belongs to the category of visual communication. Advertising is communication products and brands, the enterprise and the consumer, it had experienced rapid progress. Advertising photography is an important means of expression, it has been developing in the background of the marketing strategy transformation.The first part of the word told what is the advertising photography, and its characteristics and principles, advertising photography is rooted in photography and a means of service marketing. It has the artistic photography and technical, and restricted by the marketing environment. Then the paper told about photography aesthetics and the difference between public art. Discusses the aesthetic orientation of the advertising photography with purpose, and it plays a important role in marketing.The second part is the analysis about transformation of the marketing, it proposed that now the marketing way reforms along with economic form's transformation. By the progress of human civilization and the life of the rich, consumption levels continuously improve and change, the marketing concept has been changed from "product marketing" and "commodity marketing" to "the service marketing." Analyses the strategy of marketing mode, from the goods to human-oriented, and developed to more open and to"experiential marketing ", social entered the experiential consumption age.Then, the paper discusses the advertising photography and different stages of development situation. List three stages of the traditional marketing, with three kinds of marketing mode for starting the development trend of research advertising photography. After the transformation in the experience marketing, it discussed the marketing mode for advertising photography development opportunity and advantage. In the end, it explained the experience marketing strategy advertising photography corresponding development situation. From the emotional experience strategies (Emotions), situational experience strategies (like), impression experience strategies (Effect), it proved advertisement photography in this stage three performance way by lots of examples. It explained that the value of the traditional marketing to successful transformation of experiential marketing. Finally it concluded that advertising photography in the experience marketing mode of the new development, and creates the effect for the enterprise.