The Research About Creation Of Advertising Photography

In Reading Pictures times, photo image with its vivid and empirical characteristics become a weapon tool for advertising. Advertising Photography is not a simple increase advertising photography, but in the context of the overall marketing, advertising concepts with the help of photography means to show the contents of the goods or services. Advertising photography not only has the art of nature photography, but also has a strong meaning and characteristics of business culture, with its unique artistic charm impact on people's consumption patterns, subtle guide people's consumption concept; it played an important effect in the advertisement.Good idea is the soul of advertising photography, is the wisdom of advertising photographer, and is all the people engaged in fighting for the goal. In this paper illustrates how creative advertising photography melt into modern art and design of marketing concepts and methods of performance, clearly mentions the importance position of advertising photography in the modern marketing activities. To the marketing point of view, combined with the level of the status of creative advertising photography, advertising photography from the art of creative ideas and start the implementation of two levels of performance, system analysis describes the characteristics of creative advertising photography, the basic creative thinking and a variety of creative strategy, and active and extensive reference to the importance of other visual arts.Advertising photography is a typical commercial art, as a advertising photographer, he requires not only experts in photography, but also a proficient in communication, marketing, aesthetics, advertising, psychology, the "hybrid home." Both hands of the doer, but also brains of the "thinker." Through creative advertising photography research, to be able to improve our level of advertising creative photographers overall effect of better ideas.