The Visual Language Of Graphic Chinese Design

Through an analysis of the increasingly prevailing graphic Chinese characters in the graphic design, the paper is to help graphic designers to use design theory consciously to guide the design and to understand in-depth and appreciate the graphic design of Chinese characters better. The author first explained the basic meanings of graphic Chinese characters, then recalled the origins of Chinese characters and analyzed the Graphic visualized and recapitulative features in a view of pictographic characters. The author analyzed the property of graphical meaning from the ideographic characters of the Chinese characters, analyzed the ideographic function and emotional function in view of phonograms, analyzed the creative intention of Chinese characters in view of the symbolic characters and analyzed the compositional principles characters in view of the dialectical thinking. Furthermore, the paper summarized the latest developments of current theory of visual perception and art psychology. Combining with specific case studies of graphic design, the paper studied how to use the visual factors in the text graphics design. Hopefully, the analysis will do some help in the text graphics design practice.