Current Situation And Development Of Animated Ads Strategy

Today, the social development to advertising as a necessary means of product promotion, advertising makes the performance of the diversification of means of advertising performance bottlenecks encountered lack of creativity. The animation of the simple, bright, fun, humor, animation and other features also caused by the love of all walks of life, animation, forms of development in today's society has shown an unprecedented vitalityThe combination of animation art and advertising has a long history. With the technology and people's aesthetic conception, animation art and advertising is now combined with the new features, forms and rules. Domestic and international current animation and advertising research literature between their rich, but a combination of both is relatively empty, so take this as an entry point for research is necessary.This paper focuses on that how does animation art display the function and effectiveness in the advertisement communication. In research method it's mainly used in comparative analysis and content analysis. Reference to advertising, animation art theory and related theories of communication, access to lots of documents and monographs, and through periodicals, television, Internet and other media access to a large number of excellent animation ads.On this basis, summed up a animation advertising content and basic characteristics of traditional advertising with the screening, presented the animation ad in Advertising laws and advantages. This paper has carried on the content analysis to the outstanding animation advertisement, and summarized in how the advertisement actual combat animation art is now to carry on the advertisement dissemination, practices the viewpoint and the fundamental research part summarizes supplemented mutually, hope that the domestic animation industry advertising to be a useful reference for specific applications.