Research On Chinese New Year Film

Since the nineties of the twentieth century Chinese film market step by step slide. A depression in this situation, the Feng Xiaogang's comedy film stand out, the box office is good and the box office even as much as imports from large, activate the domestic market and created a brand, if injected into the Chinese film shot in the arm. Feng Xiaogang's New Year off in the boom, a large number of domestic films competing labeled "New Year" tab, in the turn of the year succeeded in attracting the audience into returning to the theater. Surreal film market is depressed into the vitality, but also break a film out of the crisis bottomed out the Chinese New Road. But with the wave of strikes Surreal, Surreal gradually evolved from the original meaning of the film for the Lunar New Year stalls. In fact, in recent years, "New Year" has become a cultural phenomenon Chinese New Year, as some people make a profit "tricks." Lunar New Year stalls in the domestic schedule in several schedule really is gold. But is labeled "New Year" label works will be on consumers? Gold is on a prime time slot at the box office? Surreal get together they will bring the disadvantages should not be overlooked? How do we look at Chinese New Year stall, rational use of movie commercial? These problems are the focus of this paper. In my opinion, selecting a good timing is important, but not to be crowded in New Year stall is open to question, and we have to according to film production, distribution and many aspects to obtain maximum profits, rather than rely solely on schedule. I Hope this paper can provide some New Year stall phenomenon of rational theory of reference for film practitioners to provide some new ideas.