On Novel's TV Plays Adaptation Under Visual Culture

The birth of Print media promotes the development of book publishing and reading, later literature reading became the most popular aesthetic form and activities. However, under modern industrial civilization visual arts have changed the form of written communication and reading to some extend. Audiovisual began to challenge the reading, from the"Language and Culture"to"Visual Culture", which become a global culture phenomenon . This is an opportunity that novel towards TV plays adaptation. TV carrier image, It is TV-based representation of the original novel's content in accordance with the requirements and laws of television arts. It is creative reading and unique interpretation of original work by the subject. That is, from the language narrate to narrate on TV, from text to images, from abstract to the intuitive. With the popularity of television, the public usher the marriage of two different art forms of novel and TV plays.This paper aims at the lag of TV adaptation theory, elaborate the integrity of the phenomenon of novel's TV plays adaptation by applying list,contrast and so on. It divides into four parts to elaborate. The first part,visual transformation of culture under the visual culture context, novel's TV plays adaptation become an important avenue for TV plays creation. The original text shows benign interaction with TV plays. The second part, from the text, that is character text and TV text, probe into the foundation of conversion from Novel to TV plays, which mainly language symbols and presentation of visual symbols, the narrative conversion, conversion of aesthetic style, further explain the relationship between novel and TV plays. The third part, the research of style based on novel visualization, which mainly faithful to the original text, excavate potential factors of the original text, change the spirit of the original content. The fourth part is to analyze the influence of novel's TV plays adaptation and the way and trends of novel under the visual culture context.