The Inheritance And Transformation Of Beardsley's Visual Language In Contemporary Commercial Illustration

Mass analyses of Commercial Illustration revealed that Beardsley's illustration impacts quite a few of artistic style of contemporary commercial illustration. In other words, Beardsley's illustration is reborn. This visual language gains a new life, which more than one hundred years ago, emerging as a fashionable one. In reaction to the phenomenon,the paper makes effort to research the transformation of Beardsley's visual language in Commercial Illustration. Assuredly, the decadent sentimentalism in Beardsley's work has a remarkable attraction. However, this paper analyses visual language, which based on the contemporary commercial illustration. In the context of contemporary commercial illustration, there is so much different compared with Beardsley age. From the outset, it has its commercial purposes and atmosphere. It has a vested interested. With the pressure of great explosion of the image, commercial illustration pursue personalization visual language. Beardsley's visual language just becomes a different one. Rather, commercial illustration chose the Beardsley.Firstly, in this paper,the background and characteristic of Commercial Illustration is designed. This is the objective condition. Secondly, the paper describes specifically the sources or styles of Beardsley's visual language. This is the subjective condition. And finally, the paper details the renascence and new changes of Beardsley's visual language in commercial illustration. From above system analysis, we concluded that the transformation of fashion and tradition is one of the recurring phenomena. In that way, the previous tradition can become the present fashion and the present fashion will be the future tradition. Fashion doesn't break the visual elements. Visual Language has no Time-Dependent. The difference between fashion and tradition is constituent rule of visual language, thinking pattern which determine the choice of the visual elements and the constituent rule. Only fashionable thinking can we make fashionable visual language, even traditional visual elements.