| Chengdu Jinsha Site, unearthed on February 8,2001, is a successive giant discovery after Sanxingdui Site in Sichuan Province, and renowned as the "First Major Archaeological Discovery at the Early 21st Century". Due to its hot location between Second and Third Ring Roads west of Chengdu, Jinsha Site's preservation work encountered great pressure. However, Jinsha Site, moving forward with firm paces and being top at museum construction of this new century, explores the unique path to development with the help of market strength, which has been accredited as "Jinsha Model" by professional standards. The current thesis aims to give a staged retrospect to the preservation and utilization work done on Jinsha Site, and to exert researches on the game between its preservation and utilization. Finally, the author will make a trial analysis that abstracts the general significance of "Jinsha Model".The initial part of this thesis introduces respectively heritage preservation systems and philosophies in France, United Kingdom, Italy and the United States, followed by a focus on analyzing historical background of domestic heritage preservation when Jinsha Site was unearthed. It was right at the beginning of a new century, when China's economic strength enjoyed a tremendous growth, as well as a larger input was inserted into the nation's spiritual civilization construction; the tourist industry developed fast with accelerated speed, and the museum construction stepped into an all-round innovation phase; the public enthusiasm for Chinese traditional culture was aroused, coupled with higher pursuit of spiritual culture life; there also came the end of Chengdu urban renovation, hence, it was in desperate need of cultural heritage carriers that supported cultural beliefs of the whole city. Therefore, "Jinsha Model" was enlightened and developed as the times required.The latter half of the thesis illustrates the design concept and implementing process of "Jinsha Model". Cultural relic management authorities took measures including firm resolution to preserve the heritage site body, thorough exploration of relic value, positive enlargement of the relic's influence on the society, and so on, to make the government fully recognize the importance of Jinsha Site. Adopting the general idea that "the government funds and provides land for the museum construction, while the museum drives the real estate appreciation around and promotes the city's cultural connotation as return", the cultural relic authorities guided the municipal government, the State Administration of Cultural Heritage, investors, the public and other benefit correlations to make choices in the game, and eventually a full cooperation to this museum construction was reached. In the following years, through a series of measures and activities such as the state leaders'inspect Jinsha Site, the construction of Jinsha Site Museum, the recognition of "Sun and Immortal Bird" as Chinese cultural heritage symbol, the live broadcast of Jinsha unearthing on Chinese Cultural Heritage Day, Sichuan embroidery "Sun and Immortal Bird" on Shenzhou Spacecraft VI into space, the launch of Jinsha music drama, the exhibition of "Jinsha Solar Festival", and the sponsor of "Chengdu International Intangible Cultural Heritage Festival", "Jinsha Model" has largely advanced the city's historical essence and cultural connotation, the real estate development and urban construction around promoted, the cultural industry market activated, the cultural life expected from the public satisfied, and the public awareness of cultural heritage preservation strengthened; thus, a harmonious win-win situation was achieved. The cultural relic authorities as well reached the ultimate goals in the game:to maximize the preservation work of Jinsha Site, to attract sufficient funds and provide a broad platform for heritage preservation, researches, and exhibition work, so as to make "Jinsha Model" successful experience in the history of Chinese cultural heritage preservation. |
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