A Study On Rebuilding Literary Aesthetic Value In The Comsumption Age

Consumption age refers to the median and later historical period of western industrial society, which chiefly depends on consumption to promote its development. In the period productivity has been developed greatly and electronic technology revolution is very prevalent. Consumption society not only represents a kind of social formation by term of economy but also contains specific cultural connotation, and its remarkable characteristic is that people are surrounded by a world full of images and symbols. The postmodernism and the media are just like two wheels of a carriage to help each other, and they become the main aides of consumption society. As for our country, although according to our county's productivity on the whole it doesn't enter into the consumption age formally, but it have the characteristics of consumption society, especially the occurring of the middle class in our country and its consumption ideology has formed which enable the wave ofconsumerism to rise gradually. As for a special art——literature, therealistic life is as independent as its soil, and different real background cultures different literature and makes it show different characteristics. Accordingly, consumption society provides it with specific environment, so literature takes its distinct appearance. Especially, consumerism becomes people's major value viewpoint in consumption age, which is sure to influence the value viewpoint of literary creators and recipients. In the consumption society, literary inner factors take great changes. As faras the literature creator——the writer is concerned, their traditional elitesituation is lowered, and their creature ideas and strategies have taken great changes under the influence of the media and business operationpattern. Literary recipients and appreciators——the readers' situation isput great importance on and they are regarded as the center of the society. Meanwhile their reading way has also changed. But it should been paid attention to that the reader's rank is stressed does not mean that his subjectivity is strengthened, but is undermined to great degree. Literary text is characterized by diversity and openness in the world of images and symbols in consumption age, and there exists multi-language literary text and literary text tends to be in the form of multi-language. The changes of literary outside environment and its inner actors are sure to influence the literary value and its function. The literary aesthetic value is its substantial characteristic and function which harmonizes and enhances literary other values and its functions. However, literary values and functions have displaced and changed greatly, and it mainly embodies that its psychic and spiritual pursuit is vulgar, that the economic and technological effect is powerful, and that the humanity care is default. This affects strictly the literary function as a tool of "enlightening and beautifying" to be realized. By analyzing the importance of aesthetic value to literature and great transmutation in consumption society, we can generalize the important realistic meaning of rebuilding the aesthetic value. Based on analyzing rebuilding the aesthetic value, we can further probe into the major rules and basic propositions. The former can be embarked from four following sides, that is, to cope with relationship between perception and poetry, literary aesthetic and usefulness, the technology tool and the humanity care, the realistic environment and the essence of the classic aesthetic thoughts. The later mainly refers to choose proper value stand and orientation of rebuilding the literary aesthetic value, that is, to stand intellectual's modern position, to combine value system of intellectual's with that of the folk public to realize the rebuilding the task.