The Research Of Entertainment Orientation Of Chinese TV Documentary

Nowadays, we are in a consumption-oriented society. In our surrounding,there is a surprising consumptive phenomenon which consists of increasing materials,service and wealth and which results in the fundamental change of natural environment. In the cultural field, the consumption-oriented society shows great influence of mass culture on people's daily life, and increasingly, mass culture is pervading into various aspects of people's life in an entertainment-oriented way. Just as Boltzman said,"entertainment is the over-ideology of all of expressions on TV. Despite of the content or the angle, all of expressions on TV are adopted for providing entertainment for us. As for TV documentary, entertainment-orientation has become a brilliant banner, which embodies not only in location and the selection of theme but also in the narration way and the understanding of documentary.With the popularity of mass culture, entertainment-oriented tide is sweeping over the media circle, entertainment-orientation of knowledge has become a media idea which is enjoying popular support. The power of entertainment-orientation lies in that it caters to people's desire and attitude of consumption. At present, documentary is faced with the audience of mass culture and it inevitably is effected by mass culture.In addition, daily-progressing digital technology enlarges the documentary's expression technique and makes it possible that the documentary may show the world outside of human's real life. Specifically speaking, documentary may not only represent ancient dinosaur world through vivid three-dimension, but also microcosm beyond human's vision and macrocosm as movement of stars.At last, in view of macro politics,economy and culture, the social environment has become more flexible, seemingly authoritative dogmatism has been abandoned step by step, the need for rational entertainment has been acknowledged. Therefore, instead of being limited by existing mode,technique or principle ,with an open mind, documentary may absorb some rational factors from revolutionary modern culture especially fashion culture, in which it may also seek for inspiration and new narration mechanics, explore new artistic means and expression way so as to produce entertainment-oriented works full of breath of time. It is not only a requirement for adapting to social aesthetic tide, but also a requirement for transcending itself.