A Study On The Female Culture's Narration And Diffusion In Zhang Yimou's Film

Nowadays,films play an important role in the process of cultural diffusion, however, for a long time, the Chinese Government have held a cautious attitude toward global circulation of film information resources under the double demands of social structure and industry interests. Zhang Yimou who grew up from 1980th broke the intrinsic pattern of Chinese films. Zhang Yimou's films show the occidental a different picture of China differ from the past. It consequently attracted the occidental attention to the Chinese culture and this formed the the important cultural brands like "Zhang Yimou's Film" and "Mou's Sheila". The success of Zhang Yimou is a legend in the Chinese film history , therefore "Zhang Yimou Phenomenon" has become the focus of Chinese academic community. In just a few years, Zhang Yimou blazes a trail to make the domestic films step into the world and makes this kind of films become Chinese brand by means of interpreting Chinese national culture individually. Therefore we can say Zhang Yimou and his films are far beyond the traditional scope of artistic creation, as it is injected into richer and complicated cultural meaning. The reason I choose Zhang Yimou's films for the topic is that in the period of culture transition, Zhang Yimou's films'strategy is a success of cultural communication in the context of globalization. In this article, I will try to find the way of Zhang Yimou's cultural communication in his films text and explore the theoretical significance of his films. There is no doubt that it is pretty significant for today's cross-cultural communication of Chinese films'traditional culture to discuss Zhang Yimou's films according to the close attention to cultural communication of Chinese films and to explore the way of cultural communication of Zhang Yimou's films by the case study.This thesis will base on the view of communication, take the female culture of Zhang Yimou's film as the breakthrough point and discuss the four aspects as followings: the establishment of Zhang Yimou's films brand, the narration of female culture in his films, the female culture communication in his films and the apocalypse to Chinese national culture communication. And at the end of this thesis, I will probe into which way cultural communication of Chinese films will go in the 21st century full of fierce competition between "cultural contacts and conflicts ".