A Research On The Design Strategy Of Children Product Development Based On Consumer Experience

With the ever-developing economy and improving living standards, consumers pay more attention to the living quality, because people have better economy to make their life much comfortable. It's an inevitable trend to concern the old, children, different consumers and classified consumers. Accompanied the optimization and improvement of life ,the requirements for products increased..Products will not only satisfy consumers' material aspect demands: it must works, and also convenient and easy to use, meanwhile the product should pay more attention to spiritual aspect and bring more pleasure consumption experience to the consumers. The interaction between products and consumers, UCD, user analysis and user experience become unelectable key elements as well as important basis in enterprise's product design and development. Only so can design and develop products satisfied by different consumers precisely and efficiently.To take consumer experience as the core, this article focuses on discussions of children product design and development strategy. It considers, analyzes, and summarizes the design strategy from consumer experience. Based on consumer behavior, consumer psychology and consumer cognizance etc., it analyze children product experienced design according to consumers' requirements, and take result as important strategy to develop new products. By means of detailed analysis of consumer requirements and interactive experience, the article is trying to find a product design and development strategy. And trough constructing the framework of product development strategy of the design based on consumer experience, it attempt to make sure that the enterprise could take consumer requirement as direction, and develop some products which can bring values and create better interactive environment for children and parents, in order to enhance the core brand values.Finally, combining a large number of children's product design practice of the author's own, and through analysis of actual cases, this article get a deeper understanding of children's product development strategy of the design based on consumer experiences.