Study On Communication Of Liu Yong's Ci In Song Dynasty

The thesis discusses production, development processes of the communication phenomena of Liu Yong's Ci in Song dynasty from the perspective of communication science, links the practice of Chinese ancient literature with western communication theory, conducts research on the social communication environment, communication contents, communication media of Liu Yong's Ci, and makes an overall invesgation of the communication patterns and influence of Liu Yong's Ci. The main purpose if to provide beneficial implications for the current literature communication activities.Based on the backgound, purpose and significance of the research, with regrad to the systematization and integrality of the research, the thesis consists of six parts.The first part is the introduction part, mainly including: the motivation, the importance, main contents, technical approches and the method of the whole research.The second part is the general introduction on the communication of Liu Yong's Ci. In this part, the communication of Liu Yong's Ci in the folk world and the intellectuals is mainly previewed. The quantitative analysis method is adopted in the research on the communication of Liu Yong's Ci in the intellectuals, and the chosen editions of Liu Yong's Ci are demonstrated and expounded.The third part is the social communication environment of Liu Yong's Ci. Firstly, the formation process of new communication environment in Song dynasy is dicussed from the perspective of city and commerce in in Song dynasy; Then the promoting role of the ruling class in the development of Ci is studied; Furthmore, the driving factors of the communication of Ci on the basis of market consumption demands are analyzed; Finally, the material prerequisite of the speeding communication of Ci is put forward, with the courier station as the breakthrough point.The fourth part is the communication content analysis of Liu Yong's Ci. It can be separated into three parts. Firstly, Liu Yong's Ci are expounded from the perspective of popular quality; Secondly, how Liu Yong's Ci reflect urban scene and urban life is analyzed; Thirdly, the deep influence of singsong girls on the creation of Liu Yong's Ci is discussed.The fifth part is mainly about the communication media of Liu Yong's Ci. The structural framework can be divided into two parts. The first One is the preview and introduction of media and relevant theory. The second one is the specific analysis of the communication media of Liu Yong's Ci from the perspective of singsong girls andwritten form, in which Singsong Girls is a unique kind of communication media. The sixth part is the conclusion of the thesis, summarizing the whole research. The thesis gets three research conclusions.Through the research we found that the wide dissemination of Liu Yong's Ci depends on the Song of the rapid development of commodity economy.The spread of the new formation of the environment, as well as the Singsong Girls sing initiative.And in the subjective respect,its benefit from the initiative to meet the public sectors of the cultural psychology, consumer demand and aesthetic taste. Singsong Girls has promoted Liu Yong's Ci from the upper audience to the lower audience for which is a unique kind of communication media.We must only chose the right communication media and the fit communication forms to achieve the success of the literature communication activities.