The Research On The Marketization Of Wang Shuo's Movie And TV Origination

Wang Shuo,as a very special writer of in 80,90s last century,has great effect in current circle of literature and art in China.He began with novels and became a famous person only after a few years.The film and television woks,which adapted from his works,has been in screen again and again and drawn a lot of comments.The origin of effect is distinctive style of his workings.He is called the first one who carries out commerce writing.From a novelist,then a scriptwriter,and a mastermind for the company,he labeled his woks as marketing products from the beginning. Whether his novels or film and television woks have great reputation and are highly recommended. Changes of his several roles indicate a successful precedent.His success benefits from marketing direction of writing wholly.The marketing strategy of his film and television woks is still a case which needs deep research nowadays.At the present,there are few dissertations which study specially on dramatists inland.The author considers film and television woks of Wang Shuo's is a kind of phenomenon that cannot be ignored when studying on film and television woks of China in the end of last century,especially exploration on commence and marketing.In consideration of needs,the dissertation tries to utilize this as a breakthrough point to explore inner disciplines of film and television write marketing new century in China on the basis of a case of his which has obvious marketing style.Firstly,the dissertation begins with status of Wang Shuo's,then describes his writing experience clearly,and makes his role in film and television writing.Secondly,it probes into the major characters of marketing inquiry in his film and television working and analyzes his working from individual to collective under popular civilization background to research into marketing selling point of his works.Thirdly,it describes inner mechanism of market choices of his film and television works.Finally,it interprets the natural essence discipline of Wangshuoism,researches its changes and disappearance from historic angle, and summarizes revelation which is given by marketing of his film and television woks with analysis.