Exploring Logo Design By Affaireology

At present,our logo design research much be limited by internal factors—the research of design level,such as design skills,forms...etc..Relatively pay insufficient attention to the research of the external factors and the relationship between internal factors and external factors of logo design.That will influence ours overall understanding and accurate grasp to the logo design.But luckily,these shortage can be made up if we research logo design from the theory on evolution reason.This article from the physical matter reason of angle go to afresh understanding logo and logo design,and from interior and exterior factors,target and the target system, structure of the"matter"...etc,carry on a series of analysis to logo design,reveal the logo design of deep matter reason logic.And has further analyzed the external factors and the characteristics of our trade marks,public marks and traffic signs,analyzed the symbol attribute of the marks and the the internal factors bound of the marks.Through these analysis it make us further understand that logo design is a system engineering,it includes research of the external factors,establishment of the target system,design fixed position, and image performance,evaluation etc.a series of work.