A Study On The Structure Of Xiamen English Training Industry

Nowadays, with the rapid economic development, China has more and more communication with other countries. English is an international language and get a lot of more focus from current society; it becomes a very popular subject at school. There are more than two hundred million of students studying English, including adult and child. Though English education in China has lots of improvement after the opening and reformation of China, the training demand is still more than supply provided by state-owned schools. So that private training schools or centers appear to be the substitutions of state-owned schools. English training now become a very sweeping industry.Some specialists forecast that the total market value of English training industry is about 15 billion RMB and there are more than 50 thousands of training organizations. This market grows up very fast, and will reach 30 billion RMB in 2010.Comparing to the current English training market, the study falls behind its development, very few scholars studied on the relationship of market structure, enterprise conduct and it performance. Topic of this thesis is about the research on English training industry by SCP model and how those enterprises react to impact by structure, conduct and performance. In this study, market of Xiamen is the target.We can get the conclusion that English training industry has middle level of concentration at Xiamen. The entering and withdrawing barriers are quite high. At the end of this thesis, the author also makes some predictions and gives some suggestions.