Research On Design Of Animation Toys For Chinese Young People

Although China has a broad market for animation toys, but domestic toys brands has still failed to seize the business opportunities, domestic consumer market is occupied for a long time by the United States, Japan and other countries. China's animation image of the brand recognition and influence are not enough, resulting in Chinese cartoon industry has not formed animation industry chai such as "Transformers" and "Tom and Jerry" . Thus the research on the theory and design of animation toys for youth is very urgent. This is not only important to develop Chinese animation toy brand according to China's national conditions, but also important to diminish the social problems of youth and promote the healthy growth of young people.The main contents: first ,expound the relationship between animation and toys, and put forward the concept of animation, analysis the physiological characteristics and psychological characteristics of young people , proceeded the influence on design animation toys; second, analysis animation toy market for youth according to the psychological characteristics and behavior characteristics of youth , to further understand the significance to design animation toys for youth,then conclude the factors which influence the animation toys for youth . Finally , summed up a number of strategy and design methods of animation toys design for youth, as well as other relevant research results initially.The innovations: By analyzing the relevant factors of animation toys design for youth , and try to combine some of our culture to explore strategies and methods of animation toys design for youth that suits China's national conditions, explore the characteristics of animation toys design .