Cultural Industry And International Relations: The Case Of Cinema

There are several ways, not very widespread, to make foreign policy reaping benefits domestically. One is the film industry, which in case of China is even more singular scenery, where I intend to demonstrate during this work. Politics make use of films and the film industry depends of policies too. China moves forward into their changes as so, the film industry takes other shapes, and policies have a new context: protection and promotion will be a subject of a developed and powerful States, something that coincides with the new China, and the Chinese cinema.The objective of this research is to study the development of the cultural industry from a socio-historical perspective to an International Relations perspective, considering China's specifically into this scenario and the process of integration into the International System at this field. For this propose will be discuss the conceptual relevance and how to use the cinematographic industry as a cultural factor, with a social function, but also, a way to management international promotion and dispute of power. Power as a speech not just to"speak"but also to be"heard", it is like to produce and distribute, domestically and internationally, reaching a transnational image.For all that, Cinema industry is an adjunct of power maintenance. It wont became one of the pillars of the power struggle's like economy, military and political fields are, but, once that culture can not be reject and understood, once that this is all connected in a subtle way, cinema amplify the capacity of success at the international relations. A good diplomatic approach needs to include this topic into their agendas as a new characteristic of foreign policy from the present period. Not just as a tool of power, but in a way to bring more socialization for this world and more understand about the richness of the others cultures, making boards even shorter as a cultural diffuser. Cinema can act as a delightful soft power and keep the imagined community strong anywhere the citizens might be. The new diplomacy needs to deal with the soft relations of power even more intense at this century.China, as an emergent power, has some qualification to be considered a regional power on the way to be a super power. Be culturally strong is something that can only happen in a long period, by interaction, exchange and promotion of a good reputation. As China gets more integrated on the multilateral system the perspective of the cultural industry also change. The entrance on WTO is a mark on the adaptation that China made is one of the topics that can exemplify how cinema is at the political agenda of China's International Relations. Even so, China still doesn't have an intensive cinematic agenda. There seems that this study field can be even more explored for the next years in China and so, for the International Relations studies.