"Yu Qiuyu Phenomenon" And "Cultural Prose Mania"

The salability of "Cultural Perplexity in Agonized Travel", the " Cultural Prose Mania" and the "Yu Qiuyu Phenomenon" are three fascinating features in the cultural history of 1990's. As important background, the transformations of the mechanism of literary productions resulting from the change of the social construction in the beginning of 1990's can not be ignored. The so-called mechanism of literary productions is the internal relationship and interaction between each procedure of the literary productions. When the Chinese society switched from the traditional production-based society to the consumer-based model commercial society, the above phenomena give a good explanation for this transformation of the social construction according to the mechanism of literary productions.This thesis tries to start from several visual, actual and related cases for the purpose of studying the effects of the transformations of the mechanism of literary productions on the authors, readers, publishers, critics and so the whole cultural markets in 1990's. The tremendous success of the "Cultural Perplexity in Agonized Travel" in 1990's not only benefits from its attractive artistic connotation, but also has connection with the development of the system innovation of the publisher industries, the rapid development of the mass media and the formation of the consumer-based modern urban culture. The publication of the books named ''Series of Culture Prose" by the East Publishing Centre in the late period of 1990's is a classical brilliant concoctive behavior including the whole procedures, i.e. topic selecting, producing and distributing. This case adequately indicates that the publishers develop under a competition environment. By using the star effect, the mechanism of awarding rules and nomenclative behaviors, the "Culture Prose" has been created as a famous publisher brand. When the enthusiasm for cultural prose got declined due to batch productions, its elements, such as "travel", "culture" and "theatricality", have been utilized again by market because of the newly developed visual culture. As a media, the image and television, instead of the words, have successfully made those elements salability again. The "Yu Qiuyu Phenomenon", which started from 1990's and lasted out until now, more likely results from the interaction between media, authors and critics in the element of market. Under the new conditions, which being featured by the formation of cultural market, the development of popular culture and mass media, the newly developed media mechanism(such as press, television and internet) the acceptable consuming mechanism, the traditional mechanism of literary productions (e.g. the magazine switches to publication) and the official/national awarding guide interact with one another. Those interactions create a very complicated configuration during the period of the transformation and therefore lead to a numerous and complicated literary pattern in that period.