| Bat logo is one of the traditional designs full of auspicious and rich cultural connotation and special significance. On the basis of Chinese auspicious culture, from the logo of the bat in the evolution of the symbolic meaning, this paper studies evolution of the bat logo in different historical periods, which is including integration of bat logo, its implication consistency and the internal and external consistency, tries to accommodate the artistic features of bat logo to the macro background of the historical and cultural entity, and summarizes the evolution of bats patterns, as well as aesthetic value auspicious cultural connotations.This paper mainly addresses from the five parts: First, from the perspective of Chinese culture, it explores the bat status in the Chinese people, and compared with the Western culture, to find out recognition difference for bat logo from the cultural differences. Second, on the basis of outlining the evolution of bat logo creative composition, structure and morphology, shape characteristics, and decoration skills ,it tries to grasp the overall outlook of the bat logo from comparisons; Third, it analyzes the aesthetic features and the social and historical background, to explore the deeper meaning; Fourth, it studies the symbolic significance in the portfolio of bat logo from the perspective of symbol; Fifth, the principle of portfolio modeling and symbolic expression of the bat logo, reflect the people's pursuit of happiness. It is a harmony concept. Sixth, it studies the use of bat logo in real life and future trend, to find out the practical value.This article argues that,as one of Chinese traditional auspicious patterns,the bat logo is inseparable from the culture. Bat logo reflects the Chinese auspicious concept in the shape and composition, and mind of Chinese people seeking happiness. It is on behalf of "happiness" culture in long-term use, and fully meets the needs of modern society praying for happiness. It is of great practical value.
|
PDF Full Text Request