| Packaging design is the development of the market economy and the advancement ofmodern science and technology combined with the product of the combination of art andaesthetics, and perfect the production process, but also a special cultural art market. The levelof development of modern packaging design not only reflect a nation’s thirving andprosperous, but also relfects the progress and development of the level of civilization.Packaging design is an important part of the family, design engineering and manufactuirng inthe advertising field，but also the important pillar of the cultural and creative industries, playsa positive role in the cultural aspects of international communication, enrich people’s life,stimulating domestic demand, promoting economic development, solving the employment,constructing the harmonious society, promote the broad and profound, occupy an importantplace in our in the serv ice of economic development.Packaging design is the comprehensive reflection of the brand concept, productcharacteristi’cs, consumer psychology，which directly affect the consumers purchase desire. Inthe economic globalization today, packaging as the realization of the value and use value ofgoods means, in the production, circulation, distribution and consumption areas, play anextremely important role. Packaging industry has huge development potential and broadmarket prospects, its status in the national economy increasingly important. Appreciatemodern packaging spirit, seize the characteristics of modern packaging design packaging,wonderful works, the sound development of China’s packaging industry‘is our duty andmission of each designer.With the rapid development of science and technology, the market competition isbecoming increasingly fierce in twenty-first Century, how fast, our packaging industryaccurately for the development of the new era，it is important to ifnd a more reasonable,effective, fast to meet the sustainable development of modem packaging.In twentieth Century60, since70time, people began to realize that the traditional mode of production of high strength of the consumption of natural resources, particularly in the lasthalf century, mankind of natural resources. Deforestation and excessive consumption ofnatural resources, the ecological damage suffered a hitherto unknown, to speed up the naturaldisasters, environmental problems have become increasingly prominent, the sustainabledevelopment theory of packaging design of the emerge as the times require, not only toachieve social and economic value, but also the protection of the natural ecological balance,thus setting off a Protect environment，save energy, reduce pollution of the green revolution.The development of packaging, Protect environment, sustainable development, promotethe packaging industry to promote the common prosperity of the human and the naturalecology，it has become a common problem facing all of us.This thesis is divided into six chapters, the first chapter from the "packaging and sou】" toth"e last chapter "the classic case analysis and general dialysis product packaging aspects,combined with the experience of their own have a summarized on the development trend ofthe packaging and the inner spirit, for the overall development situation domestic andinternational packaging was analyzed objectively，analysis of the spiirt of the moderncommodity packing. Combining the concrete case profoundly expounded the epidemiccharacteristics of the packaging, to the development of China’s packaging design put forwardtheir own proposals and hope. To grasp the inner packaging, more convenient to design amore competitive goods packaging. Innovation through access to large amounts of data to putforward their views to the popular trend in packaging, but also for the future of packagingdesign bold ideas，people-oriented, energy conservation and environmental protection, tostimulate people’s affection, willing to buy the product packaging is a good packaging. |
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