Identification In International Communication

With further opening up of China and the process of globalization, communications among nations have become increasingly frequent. Effective international communication can facilitate the country to set a good international image, and build a harmonious international environment. However, it is reported that the present international communication of China and, its impact on the world can not match the extensiveness and intensiveness of Chinese culture. Thus, it is an urgency to seek for a more efficient way of communication so as to make China better received by foreigners, and in turn enhance the soft power of our country.International communication of tourist attractions is a part of the foreign affairs of a country. With Guangxi as the focus, this paper intends to discuss how to make the international communication more effective with the help of western rhetorical strategies. By ways of questionnaires and interviews in the U.S.A and Sweden, the author finds that the present foreign publicity materials are not well accepted as expected. And based on the investigation, the paper analyzes the linguistic features of English Tourism Publicity of Guangxi and that of some western countries, in which we can see that there are many differences between them, especially in the strategies of communication. Therefore we consider that the publicity materials to foreigners always couldn't produce the same effect as that to Chinese in original, because the receivers are different which should be distinguished. According to the theory of identification strategies and dramatism of Kenneth Burke, American famous rhetorician, publicity materials to foreigners should be in consistence with the reception habit of foreigners in order to arrive at "identification" of understanding. Only in this way can we achieve the goals of attracting more foreign visitors and making China better accepted.