Research On Designs Of Bottle-shaped Packaging's Unsealing Modes

Packaging's unsealing modes, which connect with consumers,products and merchants closely and reflect consumers'mental process ofunknowing to knowing of the inside,are the last chance for products toshow their advantages to customers. Therefore, designs of packaging'sunlocking modes can influence products'sale and brands extending directlyindirectly. Generally, people think unsealing is only a simple action touse some way to open a sealed packaging. Whereas they neglect"thesimple action"actually involves many factors such as consumers,placesand time, which induce the designs of unsealing ways become fairlycomplex. As consumers'emotions change according with time, places andsituations, not only designers but also entrepreneurs must rack their brainsmeet their needs of"happy unsealing".In addition, most of the packaging designs are in a basic level whichjust a kind of packaging patterns, decorations of vision design and a sort ofsimple designs of satisfying consumers'sense. Accompany by thedevelopment of technical conditions of computers and Software, this kinddesigns will become forms'dead. In order to improve the space of thedesigns, we must destroy the tradition design forms and develop anew kinddesign which focuses on the level of the consumers'action to studyconsumers'actions to gain the consume potentialities. In the process ofpeople contacting with the packaging design, the main action is unsealingthe package. Through the study, Decomposition of the unsealing ways'actions and combination with the mental and emotion experiment of everyunsealing step to improve the design, which can let the designs step into anew world and provide a new space for the packaging design. All the researches are based on the subject, object and their relations of unlockingthe packages.This paper mainly concerns the appropriate designing ways ofpackaging's unsealing modes. To be exact, it chiefly researches severalfactors: consumers'physical and mental characteristics, places and time,which affects their emotions at the moment of unlocking the packaging.Because of these factors, designers and entrepreneurs must think over themost appropriate unsealing mode to meet customers'mental needs andmake them enjoy the moment.In conclusion, successful designs of packaging's unsealing modesmust overcome all kinds of restricted conditions and meet all needs ofcustomers to achieve the harmony of people, things, mentalities andemotions.