| Any good things always called rich poetry, "Poetry is not only pure literature, all art can be called poetry. Sophisticated all the advertising as an integrated, arts to all must be the realm of poetry." Arts, creative process and visual language Construction also showed, as the nature of poetry as poetry accumulated by the art practices and the performance of classical imagery, creative advertisements today are not generating the source. The author based on the perspective of advertising art, first of all, with 20 in the 1960s in Europe and the United States formed in the development of graphic design "concept of image design genre," the background and content of design, analysis of the "visual poet" and the design of the visual Construction of language, and then, on the current advertising visual language of the poems reflect put forward their views and opinions.I believe that the visual language of modern advertising Poetic embodied in the following five aspects:First of all, reflected in the advertising art designer motivation, creativity in advertising, as the poet wrote poetry, as in the design and layout concepts expression was full of fluid and the visual elements are free to use.Second, advertising language or quote poetry Jiaju, or use of poetry in the usual rhetorical approach to writing. Advertising language poetry as a Ninglian, jumping, hearing of the characteristics.Third, advertising Construction poetic visual language through the use of symbolic colors of the emotional expression, text graphics processing, light, space art on the alleged targets, as well as shaping the environment to create the atmosphere of the frame, so that advertising is full of metaphor graphics elements of the visual pun harmonic language and illusion. Collage of poetry with a typical advertising composition, visual elements are the most prominent form of the rhythm and rhythm in the art of poetry with similar characteristics.Fourth, modern advertising works as a philosophical poetry, weird, intoxicated, interesting that, the highly sophisticated poetic visual language to consumers of multiple interpretation.At the end, the aesthetic thinking of Chinese poetry under the influence of local advertising works unique shape concise Zen Oriental aesthetic characteristics. |
