Shallow Hegemony Checks Chinese Effect In Terms Of USA Culture

After the Cold War, along with the Deepings of the revolutionary of information and technology, as well as the economic globalization, countries and regions around the world increasingly prefer to interdependent and cooperation. In result some factors, which have an impact on the international power-struggle, show out a characteristics of diversity. Meanwhile, this power-struggle inclines towards junior political from senior political. Since the diversity has brought amount of exchanging difficulties of power-resources between areas, the exchanging cost of political resources, economic resources, and military resources will enhance detrimentally. As a result, each countryhas had to face the reality of power-transfer--from the traditional "hard power" to theinvisible, less mandatory and dangerous, low-cost and efficient "soft power" characterized in culture. Culture has become a main aspect of invisible "soft power" in international politics. So it is unavoidably a unique landscape that every country struggle for the dominant position in culture. Along with the wave of reform, China has taken on increasingly frequent and close communications between other countries and regions. In front of "soft power" of America, all of these will bring China with new opportunities and challenges.Based on the strong strength of economic, military, and the advantageous media, America all is trying to booster American culture' impact and finally realize its culture hegemony globally, through cultural output, cultural infiltration, cultural aggression or colonial culture, and so on. China has no way to avoid the impact of this cultural hegemony. Especially since the 21 century, America more and more emphasizes the role of cultural diplomacy for global hegemony. This paper analyzes the origins of cultural hegemony of America, and its negative impact on China. It has attempted to figure out corresponding Measures, to assure our cultural safety and developing smoothly.Although Sino-US relations has become relatively stable, and exchanges more deep in recent years, the cultural struggle between the two countries will exist in the long run, in the light of the difference of cultural background, national interests, and ideology. China, a socialist country and the world's largest developing country, along with the highly developing economic, is forced to become an important target of America' hegemony policy. Under this condition, in order to protect national and people's interest from violation, we must thoroughly study American cultural hegemony, then develop a reasonable and feasible cultural strategy.This paper consists of four parts. The first part talks about the basic theory of soft power of America, and then systematically analysis the basic connotation of American cultural hegemony. The second part focused on the historical background and current conditions of American cultural hegemony, then an in-depth analysis to the real connotation of cultural hegemony. In the third part, the paper mainly states the impacts on Chinese political, economic, cultural industry and security, and then explains the long-term struggle of Sino-US culture. Based on the above analysis, The fourth part rises up a preliminary strategy to safeguard national security and the people's interests in view of American cultural hegemony.