The Analysis On Domestic TV Drama Market Trading

With the development of televison industry and the reform of the Tv management system ,the TV programme market gradually came into being in our country. Theoretically and realistically,it is essential and urgent to choose the trading in Tv drama industry as the research object.This thesis retrospects the shaping process of Tv drama industry and discusses in detail the current situation of the trading.Besides,it also discovers some problems in the transaction process,analyzes the basic reason and puts forward an approach to improve the trading system.The author employs the data-analysis approach to describe the current situation of TV drama trading market in terms of the trading system,trading terrance,trading content,trading major part and trading achivement. After the analysis of the current situation, various problems with trading are exposed :the conspicuous copy right problem,the disorder in pricing system,the poor operation in trading payment,the malsymmetry in trading information,the extraordinary high trading cost and some new problems triggered by purchasing the exclusive priviledge of broadcasting the TV drama. The paper analyzes these problems with the knowledge of media economy mamagement control and thus uncovers the source of the loopholes in the system,mechanism and notion of TV industry.Confronted with the problems that occur on the Tv drama market and their roots, Above all, to establish a mature TV drama trading market, we must improve the trading system, in other words ,we must perfect the trading regulations,advance the trading pattern,create the trading channel and broaden the trading range .in order to form a fair ,open and regular market, specifically speaking ,the establishment of trading syatem based on the scientific pricing mechanism ,complete copy right transaction mecharism and splendid market-operating mecherism is indispensable to the smooth operation of TV drama trading .We'd better further establish and improve various TV drama trading models so as to strenghten the symmetry of trading messages and reduce the trading loss. At present,direct sales is the major trading pattern, it's essential to establish a TV drama sales agency and advocate developing the retail stores improving the exclusively broadcasting TV drama and futures trading pattern We should also make full use of trading channels when developing the TV drama trading pattern.The main channel of TV drama trading in China is the TV program trading market that focuses on the TV festival. To discover the function of TV program trading market ,we should try our best to create communicating circumstance,provide more service-based information, and reduce the trading cost appropriately.Finally,the TV drama market should be extended with the focus on the TV drama copy right and build up multilatenal trading market.To further broaden the trading rang, we should focus mainly on the broadcsasting right transaction while allowing the transaction of trailers,properties,and creative ideas.