| With the improvement of electronic credit system and electricity supplier infrastructure,China’s art market is moving to the Website.According to the existing art network trading platform for the differences of different types of platform pricing are analyzed,found the display art network platform to enhance the visibility of the art,the transaction process is also a lack of integrity;art auction type network platform reduces the threshold for bidding,but the user’s immediate call are insufficient;the financial trend of securities the art of art to cater to the network platform,but platform user scale bottleneck;the consumption of the type of art is a network platform for online trading platform the strongest attribute of bilateral market,platform pricing but the lack of adequate reference.The pricing of the online trading platform of art directly affects the accumulation speed of platform users and the size of the platform trading volume,which is the core problem of the survival and development of the platform.The theory of two-sided markets under the guidance,according to the relationship between the price and volume in economics and Armstrong model,the art online trading platform as the research object,the model derived pricing analysis of art online trading platform,the platform in addition to external factors,differences in quality,provide service platform of platform and platform level,level of credibility in the market competitiveness of the platform side factors,as well as bilateral users on the platform attribution,network externality intensity,matching and other factors will affect the platform party platform pricing.According to the relationship between the pricing factors and the model proposed price subsidies,dynamic negotiation and profit consolidation stage pricing strategies for art online trading platform;according to different types of art online trading platform,the effect of orientation,income oriented,service oriented and cost oriented pricing strategy oriented. |
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